I've noticed that many companies in the tech/gaming industry don't operate with buyer personas.
They
spend big money on trade shows, reserach, sponsorships and video content.. But
yet don't have buyer personas.
Two very
good reasons to implement buyer personas:
- It will become a hub for all data/insight you have on a given target group - that you keep expanding for each new piece of information you get.
- Your communication will be aligned; by sharing your persona internal (design team, copywriters, content department etc) and external (creative agencies, video production etc) everyone will have a clear (and the same) picture on who the audience is.
When you
have your typical customer in place, it will help you determine:
- Which influencers to work with
- Which teams to sponsor
- Which events/trade shows to focus on
- How to present your products
- What content to focus on
No comments:
Post a Comment